Rob Lawrence

Rob Lawrence has been a leader in civilian and military EMS for over a quarter of a century. Currently, he works on both coasts in part-time roles as director of strategic implementation of PRO EMS Cambridge, Massachusetts, and as executive director of the California Ambulance Association. Rob is also the principal of Robert Lawrence Consulting. He previously served as the chief operating officer of Paramedics Plus in Alameda County, California, and COO of the Richmond Ambulance Authority (Virginia), which won both state and national EMS Agency of the Year awards during his 10-year tenure. Rob also writes and podcasts at EMS1, is a member of the EMS1 Editorial Advisory Board, and co-hosts the popular FirstWatch "Conversations that Matters" web series.

Before coming to the U.S. from the U.K. in 2008, Rob served as the COO for the East of England Ambulance Service in Suffolk County, England, and as the executive director of operations and service development for East Anglian Ambulance NHS Trust. Rob is a graduate of the UK's Royal Military Academy Sandhurst and served worldwide in the Royal Army Medical Corps with a 22-year military career encompassing many prehospital and evacuation leadership roles,

Rob is a former board member of the American Ambulance Association and currently serves as chair of its Communications Committee and as a member of the media rapid response task force, providing media response to national industry-related news inquiries. Rob is a member of the EMS1 Editorial Advisory Board. Connect with him on Twitter @ukrobl.