IRVINE, Calif. — 5.11, the global innovator of technical, purpose-built gear, debuted its biggest product launch of 2020, the all new 5.11 A.T.L.A.S. footwear collection last month during the Shooting Hunting Outdoor Tactical Trade Show in Las Vegas, Nevada. As the name implies, the All Terrain Load Assistance System footwear series features three styles: an eight-inch Boot, Mid Hiker and Trainer.
Several years in the making, the 5.11 A.T.L.A.S. footwear series was designed with professional end users who carry considerable loads while on duty in mind. 5.11 A.T.L.A.S. footwear enhances agility and stability while at the same time adding cushion support, which is increasingly important when adding considerable weight to a user’s frame.
“Listening to our end users and solving problems to allow them to perform better is at the heart of why we design our products,” said Brendan Rynne, Footwear Category Manager for 5.11. “We heard our guys complain about ‘work weight’ over and over again, and after several years, we are really excited to be giving them the answer to their footwear support and stability problems in the new 5.11 A.T.L.A.S. series.”
The 5.11 A.T.L.A.S. Boots — available in 8-inch and mid heights — featuring 5.11’s new Echo (high rebound) and Force (high impact) foam midsole with the 5.11 A.T.L.A.S. plate for turning and stability control, while carrying additional weight. 5.11 utilized a key engineering partner to help create these new foam formulas. In addition, the 5.11 A.T.L.A.S. Boots and A.T.L.A.S Mids also feature a new Ortholite® foot bed, slip and oil resistant outsoles, and highly breathable uppers for maximum comfort. MSRP for the 8-inch Boot is $149.99 and MSRP for the Mid is $139.99.
The 5.11 A.T.L.A.S. Trainer takes its functionality cues from the All Terrain Load Assistance System Boots and Mid and is designed to withstand the toughest training sessions – from hitting the gym, to hitting the pavement, hiking through the backcountry, or hauling around your property. The 5.11 A.T.L.A.S. Echo Lite (high rebound) foam midsole enhances agility and can be paired with an optional A.T.L.A.S. plate for better stability. MSRP for the 5.11 A.T.L.A.S. Trainer is $119.99.
About 5.11, Inc.
With offices around the globe, 5.11 works directly with end users to create purpose-built apparel, footwear and gear designed specifically to enhance the safety, accuracy, speed, and performance of tactical professionals and technical enthusiasts worldwide. 5.11 products exceed rigorous standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become the premier choice for those who always have to be ready. 5.11 products can be purchased online, through authorized dealers and retailers, as well as at 5.11 company-owned retail stores.
Learn more about 5.11’s best-selling gear and accessories at www.511tactical.com. Find a full list of 5.11 company-owned retail stores at https://www.511tactical.com/locations/. Connect with 5.11 on Facebook, Twitter @511Tactical and on Instagram @511Tactical and #511tactical.