Spotlight: LensLock products allow for transparency, protection of LEOs and reduction in false complaints

LensLock, which offers affordable pricing, provides custom-tailored solutions for any police department


Company name: LensLock
Headquarters: Poway, Calif.
Signature Product: Online platform
Website: https://lenslock.com/

1. Where did your company name originate from?
LensLock originated from a commonsense approach to a corporate naming strategy. We tie in, the obvious first part of the name, lens for cameras, and lock is to convey a message of security.

2. What was the inspiration behind starting your company?
Our CEO, Jon Handy, has always been a startup guy and has dedicated the majority of his professional career serving public safety. He started with serving EMS by providing online training courses to first responders. Following that, it became clear to him that there was a vertical market for body cameras that matched his interest and area of expertise. After taking a closer look at the vertical market, it seemed clear that the business model for body worn cameras was flawed and was in need of an all-inclusive, unlimited data plan that would help to remove the uncertainty of budget demands.

3. What is your signature product and how does it work?
Our signature product would be our online platform. We are hardware agnostic and committed to making sure our software is the best it can be. Our future success is directly related to our continuous innovation strategy with the platform itself. By staying close to our customers and staying in learning mode, we are allowing our customers' cases to dictate the newest and most creative advancements to features and functionality. By hiring law enforcement professionals and subject matter experts, we are able to constantly make changes that match the desires of our clients.

4. Why do you believe your products are essential to the police community?
In a world with growing distrust of police departments, without a BWC it is hard to defend integrity. Our products allow for transparency between citizens and law enforcement officers, protection for our officers, and reduction in false complaints against our officers.

5. What has been the biggest challenge your company has faced?
We pride ourselves on customer service. As we started to grow and service clients across the U.S., we have had to double our client service operators to help better serve our clients on the east coast.

6. What makes your company unique?
We have two major aspects that make our company unique. We provide a customer service aspect that provides direct support to all our clients. No matter what size the agency is, big or small, we personally show up. The second thing that makes us unique is our public safety supporting business model: offer affordable pricing, we maintain pricing integrity for all police departments, fair pricing with no hidden fees.

7. What do your customers like best about you and your products?
There are multiple things that our clients enjoy about us. One of the main reasons being that we are always there to provide support and assistance and answer any questions that may surface. We also love to build relationships with our clients so they can feel more comfortable with us on a personal level. Lastly, they enjoy the reliability of our equipment and the fact that we come and create custom-tailored solutions for each police department.

8. What is the most rewarding part of serving the first responder community?
The most rewarding part of serving first responders is providing them support where support is lacking within the community. Body worn cameras are saving officers by providing evidence of the real events and they help make their lives easier by reducing reporting. Law enforcement officers already have so much to worry about in the field so by us providing our products and services, we help to make their everyday easier.

9. Do you support any charitable organizations within public safety or the community? Tell us more.
Little league teams, youth soccer, FOP: Fraternal Order of Police

10. Is there any fun fact or trivia that you would like to share about your company?
Our employees are highly competitive and superstitious due to majority of them coming from an athletic background.

11. What is next for your company? Any upcoming new projects or initiatives?
With budgets being cut at police departments, we are working on offering a free digital evidence management system to police departments who are in need of evidence management but do not have funding to do so.

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