NEW ORLEANS — The Secret Service launched a recruiting campaign during Super Bowl LIX with a video played inside Caesars Superdome titled: “A History of Protection.”
The minute-long production begins by revisiting key moments in United States’ history, and pointing out that “we’ve been there for all of it,” highlighting the longstanding nature of the agency.
Shots from the video highlight the tearing down of the Berlin wall, various presidential speeches, and the response to the 9/11 terror attacks. The ad also included images of President John F. Kennedy before his assassination in 1963 and a photo from the attempted assassination of President Donald Trump during his 2024 campaign.
“Our heroes are humble. They have an inner pride to keep this idea alive,” the video’s narrator states.
The video then shifts to portrayals of secret service agents, including a K-9, in action.
“Protectors are born, they’re not made,” the narrator reads. “America’s Secret Service protecting this Super bowl is asking a few more to step forward.”
The ad, directed by Michael Bay, reportedly cost an estimated $2 million to produce, CNN reported.
“I came up with the concept for the PSA that America was founded on the idea of freedom,” Bay told CNN in a statement.
“Throughout our short but powerful history as Americans, we have always stepped forward in time of need. This was a spot to honor the true silent heroes who protect the leaders of our democracy.”
