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Spotlight: Vision Armory is here to serve the community, not get rich from doing it

Firearms that are built by patriots, for patriots


Basic Utility M4

Company Name: Vision Armory LLC
Headquarters: Middlebury, IN
Signature Product: Basic Utility M4

Intro: Vision Armory LLC is a Tier 1 Type 07 FFL manufacturer of firearms, components, and accessories as well as a Class 02 SOT. Proudly based in the U.S., we strive to provide our customers with products that are both dependable and affordable.

As a manufacturer of quality AR-15 80% lower receivers, complete lower receivers, upper receivers and 80% lower jigs; our goal is to satisfy the customer by using every available resource in order to provide a quality product at a reasonable price. Each product we manufacture is backed by our limited lifetime warranty and comes with unparalleled customer service.

Where did your company name originate from?
Vision Armory was created with exactly that, a new vision for firearms manufacturing. We have the same great quality as other available brands in the industry with a more competitive price for the retail and dealer markets. We are also working on our own designs of a battle rifle platform to be released at 2016 SHOT Show.

What was the inspiration behind starting your company?
Vision Armory is built by the patriot, for the patriot. We are, and always will be, on the front line fight for your amendment rights. Vision Armory was started to provide new and improved versions of the weapons available today.

What is your signature product any how does it work?
It depends who you ask - Vision was previously known for our 80% products. The addition of our FFL and SOT has made us start to be a competitor in the rifle market. The Basic Utility M4 is by far our signature product, but our customers should keep an eye out for our new BLUE LINE rifles built solely for law enforcement.

Why do you believe your products are beneficial to the police community?
As a law enforcement officer myself, I know what can happen to a weapon platform in the field. Departments do not have the budget to buy each officer rifles with a $3,000 price tag. That’s when BLUE LINE was made. The ultimate tool, forged for success, and tuned for precision. All while at a price lower than almost any civilian AR-15 style rifle.

What has been the biggest challenge your company has faced?
Copy cats; this firearms industry is cutthroat. It’s frustrating, but we are taking steps to protect our ideas and advances in the industry for our own success, as well as the success of our dealers and customers.

What makes your company unique?
You can ask anyone, we have a different take on the firearms industry. Our prices, our products, our customer service are all handled in a down-to-earth, friend-to-friend basis because in the end we are nothing without our customers.

What do your customers like best about your products?
It is hard to please everyone, anyone in business knows that. However we have made a statement by offering top notch customer service. We may have an issue arise with a product that we sent out to a customer,but we want our customer to know we are there every step of the way and we will take care of it in a timely fashion.

What is the most rewarding part of serving the first responder community?
Saving lives - whether it is yours or ours. As first responders ourselves we know how important the tools of the trade can be. The value of an officer or civilian’s life is what inspires us to serve.

Do you support any charitable organizations?
We do, but most of it is local. This is simply because we have not been approached to expand our charitable donations.

Is there any fun fact or trivia that you’d like to share with our users about you or your company?
You can buy a big name competitor’s rifle for yourself or your department for almost double what you can get it from us. What’s the difference? It’s in the price tag. We are here to serve the community, not get rich doing it.

What’s next for your company? Any upcoming new projects or initiatives?
Bluntly, the MCMPR (Multi Caliber, Multi-Platform Rifle), a weapon system with left/ right hand quick change for extraction and operation. The MCMPR has a caliber change from 5.56 through 50 BMG magazine fed, while still limiting felt recoil at a price that will revolutionize the AR industry.

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