Police union’s video campaign wins Emmy Award

The 60-second video was part of the union's “I Am You” campaign, which sought to give a voice to deputies of color


By Suzie Ziegler 

SAN BERNARDINO COUNTY, Calif. — A police union’s 60-second video has won an Emmy Award in the Public Service Announcement category, the union announced last month. 

The “I Am You” campaign was launched in July 2020 to help support Black deputies, according to the Sheriff’s Employees’ Benefit Association. 

“Prior to launching the campaign, we watched our deputies of color be demonized, degraded and even assaulted on the front lines of protests simply for the color of their skin,” said Executive Director Lolita Harper, who produced the campaign on behalf of the union. “As a police union, we felt a duty to amplify our members’ voices and bring their sentiments to the forefront of the conversation.” 

The award was presented on June 4 at the 47th annual Pacific Southwest Emmy Awards. 

Watch the video below:

 

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