CORDURA® Brand launches new website with fabric sourcing experience in mind
WICHITA, KS — INVISTA’s CORDURA® brand announces the launch of its redesigned website, which features several new interactive tools designed to make sourcing CORDURA® fabrics easier than ever before. A fabric technology explorer allows users to search for CORDURA® fabrics to meet their specific needs, and a mill locator helps identify relevant fabric suppliers and sources for fabric samples.
“One of our biggest goals for the design of the new website was to create a seamless and intuitive user experience that promotes both inspiration and education for our value chain partners and prospective customers about how to integrate head-to-toe CORDURA® fabrics into their offerings.” said Mallory Faust, digital marketing manager at CORDURA® brand. “The development of these tools was heavily influenced by conversations with our customers about what inspires their fabric sourcing decisions.”
In addition to the fabric technology explorer and mill locator, the new site also offers focus pages with technical fabric information curated to help educate designers of military/tactical equipment, workwear, footwear, bags/packs, motorcycle gear, and active/outdoor apparel about relevant CORDURA® fabric options by end-use.
“As we continue to evolve our brand, we want to ensure that innovation through collaboration remains at the forefront of our mission. The redesign of our website helps us better connect to our brand customer and mill audience, making working with our technologies easier than ever before,” said Cindy McNaull, global CORDURA® brand and marketing director. “In addition to better servicing our supply chain partners, we are excited to launch our new blog that embodies the Live DurableTM ethos for a broader, consumer-based audience.”
The blog features the latest product reviews, seasonal trend gear guides, and key customer spotlights.
To explore the new CORDURA® brand website, visit www.cordura.com.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable FabricsTM. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military, workwear and performance apparel. The CORDURA® brand is a trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses.
With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, air bags and countless other everyday products. A wholly owned subsidiary of Koch Industries and headquartered in the United States, INVISTA has more than 50 locations around the world. For more information, visit INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.