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Watch: Texas PD’s viral PSA reminds drivers to slow down — with humor and ‘Poe Poe on Muh Window’

The Southlake Police Department’s witty traffic campaign, featuring “Poe Poe on Muh Window,” has racked up over a million views

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SOUTHLAKE, Texas — If you’re looking for a creative way to engage your community and nudge drivers to ease off the gas, the Southlake Police Department may have found the perfect formula.

In a PSA-style video that has garnered over one million views on Facebook, the department leans into humor to deliver a serious message: drive safe and slow down.

“We’ve tried almost everything to get you to slow down and drive safe on our roads,” an officer says at the start of the video.

That’s when viewers are introduced to the department’s latest invention: “Poe Poe on Muh Window” — a window cling designed to look like a patrol car with its lights on.

“Poe Poe on Muh Window asks the very simple question: ‘Would you really drive like that if a police car was behind you?’” the officer continues.

The cling can be easily attached to a rear window as a reminder that one of Southlake’s finest might be closer than you think.

The officer highlights several target audiences who could benefit from the not-so-subtle prompt, including new drivers, serial texters, litterbugs and road ragers.

For the habitual speeder, there’s even an upgrade: the Poe Poe on Muh Window GTA 5-Star Wanted Level Pack, which includes enough clings to cover multiple windows.

“We’re literally trying everything to get you to slow down on our roads,” the officer says. “Because would you really drive like that if a cop was behind you?”

Commenters chimed in how much they enjoyed the video.

“Do I live in Southlake? No. Do I even live in Texas? Also no. Did I watch this entire video? Yes. Well done, Southlake DPS!” one commenter wrote.

“WYRDLTICBY…..The new acronym. Would You Really Drive Like That if A Cop Was Behind You? Catchy,” another stated.

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Sarah Roebuck is the news editor for Police1, Corrections1, FireRescue1 and EMS1, leading daily news coverage. With nearly a decade of digital journalism experience, she has been recognized for her expertise in digital media, including being sourced in Broadcast News in the Digital Age.

A graduate of Central Michigan University with a broadcast and cinematic arts degree, Roebuck joined Lexipol in April 2023. Have a news tip? Email her at news@lexipol.com or connect on LinkedIn.